Aldi Süd advertises first time with celebrity Elisabetta Canalis for its Expressi coffee capsule system.
In focus for the campaignare excellent quality of coffee and the new design of Expressi products , which was relaunched last October .
The goal of our campaign , expressi – of course ‘ to strengthen the brand with Elisabetta Canalis and thereby make them more popular , “says Sandra Sibylle Schoofs , Head of Marketing at ALDI .
And here is the exclusive insight into the making of the new campaign
source: Aldi Süd