In Brand Building, Business Writing, or in Personal Life, you could
KISS OR KILL
The Choice is always is with you.
What is KISS?
KEEP IT SIMPLE AND SHORT
What is KILL?
KEEP IT LONG AND LOSE
Always KISS. No matter how complex the subject is, you can still break it down to simple steps. The trick is how short you can keep your message and make your audience still understand. I am still learning that. So going to stop the article right here 🙂